Dr. Jowi Tsidkenu Cruz is a Lifestyle Medicine Specialist and a diplomate of the International Board of Lifestyle Medicine. He obtained his Doctor of Medicine from the St. Luke’s Medical Center College of Medicine after finishing his bachelor’s degree in Physics from De La Salle University (DLSU). Currently, Dr. Cruz is a faculty of the Physics Department of DLSU where he teaches nuclear medicine, medical imaging, and radiation physics and biology. He also is the doctor of First Metro Investment Corporation, SM Food Group, and Lifeline 16-911 for Manila Polo Club. As a lifestyle medicine specialist, Dr. Cruz has been an active advocate of “true medicine”—that which does not cover only the alleviation symptoms, but also treating illnesses by reversing the pathophysiology of the disease. He employs an evidence-based practice to halt progression, treat symptoms, and reverse chronic lifestyle related diseases through lifestyle modifications hinged on the management guidelines established by medical board and specialty societies here and abroad.